Glow Recipe is the K-beauty-inspired brand that formulates natural, fruit-powered skincare designed to help bring out your inner glow. All of its products are 100% natural and cruelty free, which makes it easy to look good and feel good simultaneously. From watermelon PHA+BHA toners to plum serums infused with hyaluronic acid and retinol-based avocado sleeping eye masks, it’s clear to see why the brand has so many cult beauty favorites.
When Glow Recipe founders Christine Chang and Sarah Lee were living in New York and working in the beauty industry, they noticed global brands looking to Korea for the latest advancements in skincare and ingredients. As a result, ‘’the whole industry was intrigued, but the K-beauty brands didn’t tell the whole story behind the approach,’’ Lee told Byrdie.